How Digital Transformation Improves the Customer Experience

How Digital Transformation Improves the Customer Experience

Customer experience has a dramatic impact on a company’s profitability and public image, especially in the most competitive industries and business niches. A positive experience can transform a new, one-time customer into a “regular,” while also generating positive buzz that can drive business forward. Conversely, a negative customer experience can be disastrous, with bad online…

Google Play App Store Impacted by Russian Sanctions

Google Play App Store Impacted by Russian Sanctions

The Russian invasion of Ukraine has led to multiple sanctions and it’s not just the government that’s impacted; many companies have been affected too, leading to effects that trickle down to everyday mobile app users. That’s the case for the Google Play store and its customer base, which can no longer make purchases or perform updates on previously-purchased digital assets.

Why Your Enterprise Data Management Strategy Should Include Messaging Apps

Why Your Enterprise Data Management Strategy Should Include Messaging Apps

Enterprise data management strategies are highly complex, requiring intensive consideration of how a company’s data is processed, stored, protected and audited. But despite the challenges, data management is an area where an increasing number of companies are investing time and resources — and for good reason: your data is among your most valuable assets. An organization’s data is also among its greatest vulnerabilities.

A company’s messaging apps and associated messaging data should be a key consideration as an organization develops or refines its enterprise data management strategy. This messaging data is critical not only from a security standpoint, but also from a perspective of compliance for companies that are subject to regulatory oversight.

Messenger Mobile App Market Expected to Grow by 3.9% in 2022

Messaging Mobile App Market Projected to Grow by 3.9% in 2022

Worldwide, the messaging app market is expected to see a compound annual growth rate (CAGR) of 3.9%, driven by factors such as the COVID-19 pandemic and the subsequent rise in popularity of remote work. What’s more, it’s predicted that we will see the messaging app market sector grow from $313,600 million in 2021 to $409,900 million in 2028.

Google Halts Cross-App Tracking on Android Devices and What it Means for Users

Google recently announced its plans to discontinue the practice of tracking users on Android smartphones and tablets. The move comes as increasingly savvy users move away from platforms and apps that collect their data — sometimes covertly.

Google’s latest move comes on the heels of a similar initiative that was introduced by Apple in 2021. These new privacy restrictions are specifically related to user data that is collected for the purpose of more targeted advertising. Privacy concerns abound, this data is often collected in a discreet, covert manner without the user’s knowledge and consent.