Google Play App Store Impacted by Russian Sanctions

Google Play App Store Impacted by Russian Sanctions

The Russian invasion of Ukraine has led to multiple sanctions and it’s not just the government that’s impacted; many companies have been affected too, leading to effects that trickle down to everyday mobile app users. That’s the case for the Google Play store and its customer base, which can no longer make purchases or perform updates on previously-purchased digital assets.

Why Your Enterprise Data Management Strategy Should Include Messaging Apps

Why Your Enterprise Data Management Strategy Should Include Messaging Apps

Enterprise data management strategies are highly complex, requiring intensive consideration of how a company’s data is processed, stored, protected and audited. But despite the challenges, data management is an area where an increasing number of companies are investing time and resources — and for good reason: your data is among your most valuable assets. An organization’s data is also among its greatest vulnerabilities.

A company’s messaging apps and associated messaging data should be a key consideration as an organization develops or refines its enterprise data management strategy. This messaging data is critical not only from a security standpoint, but also from a perspective of compliance for companies that are subject to regulatory oversight.

Messenger Mobile App Market Expected to Grow by 3.9% in 2022

Messaging Mobile App Market Projected to Grow by 3.9% in 2022

Worldwide, the messaging app market is expected to see a compound annual growth rate (CAGR) of 3.9%, driven by factors such as the COVID-19 pandemic and the subsequent rise in popularity of remote work. What’s more, it’s predicted that we will see the messaging app market sector grow from $313,600 million in 2021 to $409,900 million in 2028.

Google Halts Cross-App Tracking on Android Devices and What it Means for Users

Google recently announced its plans to discontinue the practice of tracking users on Android smartphones and tablets. The move comes as increasingly savvy users move away from platforms and apps that collect their data — sometimes covertly.

Google’s latest move comes on the heels of a similar initiative that was introduced by Apple in 2021. These new privacy restrictions are specifically related to user data that is collected for the purpose of more targeted advertising. Privacy concerns abound, this data is often collected in a discreet, covert manner without the user’s knowledge and consent.

Stop Chasing Perfection: Avoiding Feature Bloat and How it Prevents Mobile App Success

Stop Chasing Perfection: Avoiding Feature Bloat and How it Prevents Mobile App Success

One of my favorite quotes is from Leonardo Da Vinci who famously said, “Simplicity is the ultimate sophistication.” This remark alludes to the idea that being simple isn’t mundane or lazy; it’s elegant and efficient.

I begin nearly every discovery session discussing this concept with new clients, highlighting the fact that, together, we must deliver clean, high-value features that quickly convey benefits to the user. It’s impractical to chase down every fringe use case. Maintaining a precise, narrow focus is what brings good results and strong ROI.

Ephemeral Messaging and its Uses for Business in an Enterprise Messenger App

Ephemeral Messaging and its Uses for Business in an Enterprise Messenger App

The term “ephemeral messaging” often brings to mind visions of adulterers and suspicious characters sending text messages and photos that they don’t want the world to see. In fact, that’s how Snapchat originated, although the social media platform has successfully shed its shady roots as it emerged into the mainstream.

The reality is that ephemeral messaging has some very useful and legitimate business applications, making this functionality a good choice for inclusion in an enterprise messaging app. Organizations in a broad array of business sectors can benefit from an ephemeral messaging feature in their messenger app, whether it’s a component of a desktop platform or a companion mobile application.