Ephemeral Messaging and its Uses for Business in an Enterprise Messenger App
The term “ephemeral messaging” often brings to mind visions of adulterers and suspicious characters sending text messages and photos that they don’t want the world to see. In fact, that’s how Snapchat originated, although the social media platform has successfully shed its shady roots as it emerged into the mainstream.
The reality is that ephemeral messaging has some very useful and legitimate business applications, making this functionality a good choice for inclusion in an enterprise messaging app. Organizations in a broad array of business sectors can benefit from an ephemeral messaging feature in their messenger app, whether it’s a component of a desktop platform or a companion mobile application.
