Stop Chasing Perfection: Avoiding Feature Bloat and How it Prevents Mobile App Success

Stop Chasing Perfection: Avoiding Feature Bloat and How it Prevents Mobile App Success

One of my favorite quotes is from Leonardo Da Vinci who famously said, “Simplicity is the ultimate sophistication.” This remark alludes to the idea that being simple isn’t mundane or lazy; it’s elegant and efficient.

I begin nearly every discovery session discussing this concept with new clients, highlighting the fact that, together, we must deliver clean, high-value features that quickly convey benefits to the user. It’s impractical to chase down every fringe use case. Maintaining a precise, narrow focus is what brings good results and strong ROI.