Google Halts Cross-App Tracking on Android Devices and What it Means for Users

Google recently announced its plans to discontinue the practice of tracking users on Android smartphones and tablets. The move comes as increasingly savvy users move away from platforms and apps that collect their data — sometimes covertly.

Google’s latest move comes on the heels of a similar initiative that was introduced by Apple in 2021. These new privacy restrictions are specifically related to user data that is collected for the purpose of more targeted advertising. Privacy concerns abound, this data is often collected in a discreet, covert manner without the user’s knowledge and consent.