The network marketing space is very competitive and for good reason: multi-level marketing (MLM) and network marketing ventures can be very profitable, delivering a significant ROI — all while promoting a healthier lifestyle and creating conditions that allow individuals to forge fruitful professional partnerships.
Gone are the days of “pyramid schemes” and an assumption of shady practices; today’s network marketing companies represent a very valid business opportunity that can benefit everyone involved. But as with all modern business ventures, you need the right technology to promote greater productivity and profitability. Enter: digital transformation for MLMs, including network marketing software, enterprise mobile apps, web portals and machine learning-powered AI tools. So how can MLM software and other digital tools help drive ROI for network marketing professionals?
Collaborating With the Development of a Custom Network Marketing Software Solution
Network marketing software can be a true game changer, with enterprise technology that will promote collaboration and drive sales like never before. As a business model, network marketing is inherently collaborative.
It’s virtually impossible to find success in MLM if you’re an island. Enter: a Digital Transformation project that involves the development of enterprise network marketing software with a web portal and mobile app that allows users to connect and collaborate with ease. These network marketing software platforms have some unique features that are designed to drive collaboration in a way that increases ROI. A traditional CRM platform falls short; the same is true of an ERP platform. The ideal MLM software platform includes features from both types of enterprise software, including the following.
- Plan / project management tools
- Commission calculator tools
- Video meeting capabilities
- Instant messaging platform
- Sales metrics and projections
- Lead generation and sales funnel tools
- Report generation tools
- Onboarding and training materials
- Customer acquisition and retention tools
- Email marketing capabilities
- eCommerce management tools
- Marketing and social selling tools
There’s really no limit to what you can include in an enterprise software platform for network marketing professionals. The objective is to centralize MLM professional’s digital activities in a single environment, with all of the tools and capabilities that one needs to succeed. And for essential functionalities and features that are already in existence, your developer can pursue third-party API integrations. This allows you to centralize everything, without reinventing the wheel.
Driving ROI With Predictive Analytics and Machine Learning-Driven AI Technologies
The best MLM software platforms now include some exciting emerging technologies like predictive analytics and artificial intelligence. Predictive analytics can be used to show sales and earnings projections — figures that can be extremely motivating.
Machine learning-powered AI can also be included to generate recommendations that help network marketing professionals as they strive to grow their business earnings. What’s more, machine learning allows for continuous algorithm improvements, allowing for recommendations that are increasingly relevant and useful over time.
Bolstering Communications With a Network Marketing Mobile App and Messaging Platform
Communication is at the core of every network marketer’s business activities. Network marketing messaging apps are essential for success, allowing users to connect with colleagues, along with current and prospective clients / customers. Unfortunately, most consumer-grade messaging apps simply aren’t designed for businesses such as this, especially when it comes to messaging clients or customers who are generally reluctant to install a new app simply to communicate with a network marketing professional.
These dynamics prompt users to install a dozen or more different messaging apps just to accommodate those prospective clients or customers, resulting in chats that are split across multiple stand-alone platforms. It’s a great example of technology working against us, but there is a solution and it comes in the form of a business messaging app with external SMS messaging capabilities.
SayHey Messenger® is a business messaging app that allows for external messaging, so users can send SMS messages to others, without the need for them to install an app. SayHey Messenger® also allows for traditional instant messaging to other users within the business who have the app installed on their devices. It can be deployed as a stand-alone mobile application with a web portal. The business messaging platform can also be integrated into an existing MLM software platform.
Other Considerations for Enterprise Software for Network Marketing and MLM Professionals
Network marketing software must be developed with data management in mind, as there are a number of data-related regulations that must be considered. This includes region-specific data laws and global requirements, including the General Data Protection Regulations (GDPR), the California Consumer Privacy Act (CCPA) and the Payment Card Industry Data Security Standard (PCI DSS), amongst others.
Network marketing software platforms must be developed in a way that protects data and consumers, allowing for full compliance when it comes to data collection, data storage, data retention and data access. The best enterprise MLM software systems will integrate data handling measures that allow for compliance, promoting good practices as users collect and use data in the course of their business dealings. This way, you avoid potentially costly fines and penalties.
Finding the Perfect Network Marketing Software Development Partner
The right technology — packaged within an engaging, user-friendly MLM software platform — holds the power to be a true game changer, with tools and features that drive ROI for network marketing professionals. The team at 7T has experience working with clients in the network marketing space, developing enterprise software to drive sales and maximize ROI.
We also specialize in multimodal machine learning-powered AI applications across several industries including network marketing. By working with a top Dallas Digital Transformation development company that’s experienced in the newest emerging technologies like machine learning-powered AI, you’ll maximize your chances of success with quantifiable KPI metrics and ROI.
The Digital Transformation development team here at 7T is guided by the approach of “Digital Transformation Driven by Business Strategy.” As such, the 7T development team works with company leaders who are seeking to solve problems and drive ROI through Digital Transformation and innovative business solutions such as multimodal machine learning-powered AI implementations in the healthcare space.
7T has offices in Dallas, Houston and Austin, but our clientele spans the globe. If you’re ready to learn more about enterprise software and AI development solutions for network marketing and MLM ventures, contact 7T today.