It’s no secret that including mobile marketing as part of your overall digital strategy, no matter how big or small your business may be, is a smart decision. Mobile is the future (and very soon will be the present) of digital marketing. In fact, 4 out of 5 consumers are already using smartphones to shop and 70% of all mobile searches will lead to online action within the hour of searching. Therefore, if your company is not already looking into developing a mobile app, you are already losing business.
However, bringing your company to mobile involves a lot more than simply creating a mobile-friendly version of your current website. User behavior is completely different when it comes to mobile devices, and a lot of work goes into creating a mobile operating system that meets all of the requirements and needs of your company’s target audience.
Luckily, we here at 7T focus on helping businesses join the world of enterprise mobile strategy each and every day, and we have become experts on successfully merging brands and mobile apps across all different industries. In our experience, there are a number of different factors that go into a successful company mobile app, including the following:
Use The Same Voice And Tone Across All Platforms
While an enterprise mobile app may be a new place for your audience to interact with your company and intermingle with your brand, it shouldn’t be a total departure from the rest of your channels. For instance, the tone and voice that you use in your mobile app should be the same as what is on your social channels, website and in-store marketing efforts. You want your audience to be able to identify your voice and your brand, no matter what channel it is that they are coming in from. Crafting a new voice or persona on your mobile app that is foreign to your audience will only confuse them and distance them from your brand.
Reward Your Audience For Using Mobile
If your audience is taking the time to use your mobile app, you should reward them for it so that they not only continue to do so in the future, but also spread the word about their positive experience with your app. After all, custom mobile apps are a great way to create a stand-alone mobile experience that your audience can only access through their mobile devices, so why not create custom content or rewards just for them? Some brands choose to do this through exclusive coupons or freebies, while others offer exclusive content like behind-the-scenes videos or limited access to new releases.
Don’t Jump The Gun On Your Release
Everyone has heard the common expression, “You never get a second chance at a first impression.” This same idea should be applied to a user’s first experience with your mobile app. While you may be excited about bringing your brand to this new medium and you may feel pressure to fulfill the need for mobile capabilities in your industry, don’t jump the gun by releasing your mobile app before it is ready. You should really be taking an in-depth look into your mobile app sales process, from discovery to checkout, to ensure that you have created a mobile experience that is user friendly and fulfills a need. You should also be working closely with enterprise mobile experts who have experience in customized mobile strategy and integration so that you wow your audience with the first release of your mobile app.
If you are interested in bringing your business into the world of mobile marketing, be sure to contact 7T today. Our team of experienced app developers, mobile strategists and designers can help explain the best mobile practices for your industry and can guide you through the entire app development process.