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Enterprise Architecture: 3 Ways Custom Software Like CRMs & ERP Improve Business Operations

Read Time: 3 minutes

The right enterprise software platform can transform your business in some powerful ways. A custom enterprise architecture will streamline processes, improve user experience and increase efficiency / productivity — all while delivering a healthy ROI. But company leaders may be hesitant to invest a large sum of money — plus a lot of time and effort — into developing a custom enterprise mobile app or software solution such as a customer resource management (CRM) portal or enterprise resource platform (ERP).

While enterprise software development may seem rather intimidating, the benefits to your business will far outweigh the investment — providing you trust your project to an experienced enterprise development team. Let’s examine some of the advantages to custom software for business.

Enterprise Architecture and Systems Integration

It’s not uncommon for a business to use multiple platforms to get the job done. This may include point-of-sale and inventory management systems, payroll and office management platforms, project management interfaces, CRMS and ERP solutions. Additionally, a business may also have databases with volumes of essential data, along with apps to facilitate communications via text, email, phone and video chat.

Inefficiencies tend to arise when you have multiple stand-alone platforms with little or no integration. For instance, you may need to manually input new customer data into your CRM platform because it doesn’t “talk” to systems that collect this data, such as your website’s forms or POS platform. What’s more, it’s easy for things to fall through the cracks when you’re working with multiple stand-alone systems and humans are left to bridge the gaps.

Your developers can design an enterprise architecture that accommodates all of your needs, encompassing all of the functionalities and features that your business needs to succeed. And in cases where you wish to retain a stand-alone platform, it’s possible to integrate with your custom enterprise software to create “bridges” or “connections” between systems.

Reduce Error & Boost Efficiency With an Enterprise Software Architecture

A well-architected enterprise software platform can have a tremendous impact on a company’s processes and bottom line. The cheerleading uniform designers at Rebel Athletic came to 7T because they sought to improve the inefficient process that was used to obtain sizing
information from its customers. The end result was an augmented reality-equipped mobile app that’s used to capture highly-accurate measurements in seconds. It’s a far-cry from the fit kits that Rebel Athletic had been using previously. Fit kits containing uniforms in a variety of different sizes were sent to the squad and the cheerleaders had to try on multiple garments to find one with a perfect fit. An AR mobile app with garment measuring capabilities proved to be a game-changer for their operations by:

  • Reducing the number of returns and alterations;
  • Cutting costs associated with manufacturing, sanitizing / laundering and shipping fit kits;
  • Speeding up the ordering process; and
  • Improving customer experience.

The same clothes fitting app technology is used in the Fit Freedom mobile app, which is now being revamped to allow for one-person operation using a mirror, further enhancing the measurement capture process.

Replacing Paper With a Custom Enterprise Architecture

A well-designed enterprise architecture can boost productivity, cut waste and improve your bottom line in dramatic ways. This is precisely what happened when 7T designed custom enterprise CRM and ERP platforms for PHP, an insurance sales MLM company. Before coming to 7T, PHP’s team members were wrangling dozens of forms and documents, they had tedious review and approvals processes, and data reporting was spotty at best.

7T’s custom enterprise architecture consisted of a mobile app, integrated with a back-end platform that digitized all forms, documents and resources. This served to tidy-up PHP’s operations, streamlining many processes and largely removing paper from the equation — all while providing agents with the resources they needed to succeed.

At 7T, our development team enjoys working with emerging technologies, as we work with companies to understand their challenges and goals with a custom-built enterprise architecture. Our objective is to solve problems and drive ROI through digital transformation.

As an innovative Dallas software company, 7T integrates cutting-edge solutions into virtually every development project, whether it’s mobile app development, custom software projects such as CRM platforms or ERP development, and data solutions. We’re ready to deliver collaborative, multi-phased software development services to meet your company’s timeline, budget and project goals.

7T maintains offices in Dallas, Houston, Chicago, and Austin, but our clientele spans the globe. If you’re ready to harness the power of innovative mobile app technology, contact 7T today. 


Reach out to our team today!

Shane Long

As COO and President of 7T, Shane Long brings experience in mobility that pre-dates the term “smartphone” and the release of the first iPhone. His work has helped revolutionize the growth of mobility by bringing to market one of the first graphics processors used in mobile phones, technology that after being acquired by Qualcomm lived well into the 4th generation of smartphones, as well as helped pioneer the first GPS implementations in the segment. With a strong engineering and business background, Shane understands how the rise of mobility and Predictive Analytics is crucial to greater business strategies geared toward attaining competitive advantage, accelerating revenue, and realizing new efficiencies. As the leader of a B2B mobility solutions provider, he partners with business leaders including marketers and product developers to leverage enterprise mobile applications, big data and analytics, and mobile strategy.

Shane earned a B.S. at Texas A&M (whoop!) and studied mathematics as a graduate student at Southern Methodist University.


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