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Apple App Store Changes to Consider in 2022

Read Time: 3 minutes

The Apple App Store has seen many changes in recent months, with even more advances expected to take place in the coming year. Let’s take a peek at some of the latest App Store changes and improvements impacting developers and Apple users alike.

2022 App Store Changes: App Store Connect for Developers

One of the most significant Apple App Store changes was rolled out just last week, on January 25, 2022, when all App Store developer accounts were converted to the upgraded App Store Connect “experience.”

The App Store Connect platform allows developers to submit their apps for all operating systems, including iOS, tvOS, macOS and watchOS. A key improvement in the upgraded interface surrounds app information, like product pages and documentation surrounding in-app events. Developers previously had to submit an updated version of their app in order to push updated information through. But now, that information can be updated independently of the app, making for a faster, more efficient process for developers and their clients.

It’s also possible to include multiple documents or apps in a single submission, which is another new feature.

Apple App Store Now Allows Unlisted App Link Distribution

Until recently, the App Store’s primary focus was publicly-accessible apps. Capabilities to support private, non-public apps was very limited.

Previously, an organization could issue links for private app downloads via the Apple Business Manager platform or the Apple School Manager platform. This capability is now open to all developers, in addition to those who are using the aforementioned school and business manager platforms.

Developers and their clients are certain to appreciate the Apple App Store’s new unlisted app distribution capabilities. These apps are accessible only via a direct link; they will not appear in App Store search query results, categories, charts or recommendations.

Notably, those with unlisted apps in an Apple Business Manager or Apple School Manager account will need to create a new app record in the App Store Connect platform. Additional information on the process is available in Apple’s Developer Support documents.

App Store Allowing New Payment Methods in Some Regions

The Apple App Store has rolled out new third-party payment options for users in South Korea and the Netherlands. Apple was actually court-ordered to introduce these new payment methods and it’s possible — likely, even — that we will see the same occur for users in the United States.

Curiously, the change in the Netherlands primarily impacts dating apps. So Dutch users can now use alternative payment methods for dating and relationship apps like Tinder.

In August 2021, a bipartisan bill was introduced in an antitrust-related effort to dissipate the apparent monopoly that Apple and Google’s app stores hold over the marketplace. The new piece of legislation is intended to promote competition in the app marketplace by allowing for new payment methods, among other changes which would include:

  • Allowing for the use of third-party app stores;
  • Permitting the practice of “sideloading”; and
  • Allowing for payments outside of the in-app payment system.

If this bill is ultimately passed, over 50 million American users would be impacted. Apple has been resistant to these changes, citing security concerns when these issues were brought to light in the Epic v. Apple court case.

Innovative Mobile App Development Services in Dallas

At 7T, our development team works with company leaders who are seeking to solve problems and drive ROI through digital transformation. Much of this innovation involves mobile apps, often used as a companion to desktop software platforms. As an innovative Dallas software and mobile app development company, as 7T integrates cutting-edge solutions into virtually every project. We’re here to deliver collaborative, multi-phased software development services to clients in all business sectors.

7T maintains offices in Dallas, Houston, Chicago, and Austin, but our clientele spans the globe. If you’re ready to learn more about an enterprise messaging mobile app or a SayHey Messenger integration for your enterprise platform, contact 7T today. 


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Nupur Sharma

Nupur Sharma is a Senior Business Analyst at 7T, where she serves as a liaison between clients and the 7T project team. Nupur is involved in the complete project lifecycle to deliver unique solutions and ensure all client business requirements are met. She has over 10 years of experience in Information Technology as a business analyst across different industries. Nupur holds a Master of Science in Biotechnology from the University of Texas at Dallas. When she is not working, she enjoys spending time with her daughter and husband.

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