As artificial intelligence (AI) dominates the world of Digital Transformation, there’s another technology that is on the rise: extended reality or XR. So what is XR? And how is extended reality affecting the digital world and “real life”?
What is Extended Reality (XR)?
Most are familiar with augmented reality (AR), whereby a digital rendering of the “real world” is altered and augmented. There’s also mixed reality (MR) and virtual reality (VR). The latter involves the creation of an interactive digital rendering. Extended reality — also known as XR — goes a few steps further, combining AR, VR, MR and 3D elements to create an interactive “digital twin” of an environment or object — such as a garment or furniture item.
“XR delivers an engaging, interactive experience that mirrors its real world counterpart. The user is immersed in an AR, VR or MR environment, with 3D components that make XR even more engaging,” explained 7T President and COO Shane Long.
He added, “XR is rapidly growing and advancing. We’re seeing this technology in a wide variety of different industries, including e-commerce, entertainment, education, marketing and the real estate field, amongst others.”
How is XR Used? – The Use of Extended Reality in Different Industries
7T is currently working on multiple XR development projects, including an e-commerce platform and a garment design studio. But these XR implementations are just the beginning. We’re expecting to see XR in a wide variety of different industries, including the following.
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- e-Commerce / Shopping
- Education
- Healthcare
- Entertainment and Gaming
- Sales and Marketing
- Real Estate
- Maintenance
- Travel and Tourism
- Construction and Engineering
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Extended reality holds the potential to be very transformative, blending technologies in a way that enriches digital environments in a highly-realistic and engaging way.
XR technology is perfect for education and virtual tourism, whereby individuals can visit anywhere on the planet (and beyond!) at any time in history. Instead of reading a few chapters in a textbook, just imagine how powerful it would be to visit a Revolutionary War battlefield “in person” as New Englanders fought the British. Or consider how enjoyable it would be to peruse the racks of NYC’s Fifth Avenue, purchasing garments and luxury goods ‘til your heart’s content.
The same XR technology can benefit gamers who enjoy an immersive digital experience. Meanwhile, remote workers can bridge the gaps between their virtual workspace and a real world office location, allowing for new forms of collaboration and connectivity. The real estate industry can leverage XR to deliver a hyper-engaging virtual house showing or open house event for potential buyers located anywhere in the world.
The potential uses for XR are only limited by one’s imagination. This is especially true in the case of the entertainment industry, as XR will make it possible to attend live concerts or go site-seeing at any point in time. And this says nothing of the potential for exploring purely virtual environments.
Hiring a Top Dallas XR Development Company
The potential for XR is exciting and 7T is experienced in extended reality development solutions for clients in all industries and business spaces. Our world-class team of extended reality developers will work to identify challenges within your organization; then, we’ll create a value-generating solution with innovative technologies that align with your business strategy. This problem → solution approach to XR development has the potential to bring exceptional results, while also generating new, profitable opportunities for your organization.
7T’s extended reality development team is guided by the approach of “Digital Transformation Driven by Business Strategy.” As such, the 7T team works with company leaders who are seeking to solve problems and drive ROI through Digital Transformation with innovative business solutions such as extended reality implementations. 7T is based in Dallas, with additional locations in Houston, and Charlotte, NC. But our clientele spans the globe. If you’re ready to learn more about extended reality development, contact 7T today.
