Lacey Williams-McGhee

What is a Predictive Analytics Engine?

Predictive analytics (PA) are becoming more and more mainstream. According to an October 2017 projection from Stratistics MRC, the worldwide predictive analytics marketplace is expected to grow from $3.89 billion in 2016 to $14.95 billion in 2023. PA technology is already a noticeable part of everyday life, from product recommendations on Amazon to the search…

Biometric Mobile Apps Offer New Opportunities for Login and Security

Just a few decades ago, iris scanners and fingerprint-operated door locks were considered science fiction. Today, this biometric technology is part of everyday life. iPhone and iPad users enjoy the simplicity of Touch ID authentication to unlock their devices, and now facial recognition on the iPhone X. Office buildings, labs and government buildings no longer…

Mobile App Monetization Models [White Paper]

Virtually all mobile apps are developed with revenue in mind. For most companies, the app will serve as an income stream, but there are many, many ways to achieve this objective. In fact, there are over half a dozen mobile app monetization models, with new ones arising periodically. But, there is no one-size-fits-all solution, and…

Hiring an MLM App Developer: Points to Consider

With US-based sales topping 35 billion annually, it’s clear that multi-level marketing (MLM) companies have a prominent presence in the marketplace. In fact, MLM has gained popularity at a rapid clip in recent years, as aspiring entrepreneurs leverage modern technology such as mobile apps and social media platforms to grow their businesses. Companies such as…

How to Choose an App Developer

Mobile apps are no longer the exclusive domain of the most mainstream brands and the largest multinational corporations. Some predict that by the end of 2017, as many as half of all small businesses will have an app. For many, this translates into a consumer-facing B2C app, while for other companies, this will lead to…

Innovative Mobile App Ideas That Are Transforming the Industry

As mobile technology matures, we see it used in increasingly innovative ways. Although there will always be a place for e-commerce apps and the Pokemon GOs of the world, we are inspired by developers creating apps that address life-changing problems and events. To that end, some technology conferences and developer contests are focusing solely on…

Mobile Development: Planning for Long-Term Success [White Paper]

There are a number of considerations you should keep in mind as you’re preparing to develop your mobile app. These points are especially vital when it comes to the actual development process. Many mobile development companies—7T included—utilize a phased development process, as this is typically more effective and productive. It’s also crucial that you choose…

Uses for Natural Language Processing in Mobile Apps

As we see advances in NLP apps and fields related to natural language processing—including machine learning and artificial intelligence—an increasing number of mobile apps are leveraging such technology. These innovations are impressive considering NLP has only been in the mainstream for a few years. Your first contact with NLP technology may have involved a GPS…

Five Considerations of Mobile App Monetization with In-App Advertisements

It’s estimated that around 65% of mobile apps use advertisements as part of their monetization strategy. While B2B and enterprise apps have clear value as useful business tools and assets, the financial benefit of a public-facing B2C app is often less apparent. This leaves many companies wanting to learn more about app monetization, which, when…

Your Mobile App Needs Haptic Feedback

The launch of a new iPhone is never far off and millions upon millions of people use cutting-edge phones, such as the Samsung Galaxy S8, Google Pixel and others. One clever addition to many of these new devices is haptic feedback. Haptic responses make using mobile devices a more tactile and engaging experience, so it’s…