Augmented reality (AR) is becoming an integral part of the marketing sphere, although companies are only beginning to scratch the surface of this technology’s potential. With AR, businesses are discovering new revenue opportunities by creating interactive content that motivates users to buy a product or service. Many companies have developed apps with AR technology in…
On Friday, June 15th, 2018, 7T welcomed the teams from Rebel Athletic and NextUp Performance to celebrate the launch of their mobile applications with a launch party. Rebel’s App, Fit Freedom, has been highlighted continually by media organizations since its release in early June. We can’t wait to see the buzz NextUp generates, as it…
The average person spends approximately 90 minutes a day using their smartphone device—that’s 23 days a year and nearly 4 years over the span of an average lifetime. This data was uncovered in a 2015 study, so it’s fair to surmise that 2018’s figures are even higher. But you probably don’t need a study to…
The home improvement sphere is benefiting greatly from the latest technological advancements, helping experts in the field perform their job with more accuracy and less hassle. Plus, homeowners and renters can play a bigger role when deciding how to improve their residences, as augmented reality (AR) in the home helps users visualize new possibilities for…
Augmented reality (AR) technology entered the mainstream with the release of the now-iconic Pokemon GO app. But today, game developers aren’t the only ones using augmented reality to create clever mobile apps. The retail industry is one business sector that has found tremendous success with augmented reality apps, which serve to boost sales and improve…
Often, a customer relationship management (CRM) portal is a tool that is largely undervalued until you actually obtain one and realize the significant time and money savings. A CRM gives you the power to interact with customers and address their concerns and questions with ease, resulting in increased customer satisfaction, greater customer loyalty and ultimately,…
In today’s tech-centric world, a solid mobile strategy is critical to your company’s success. This is especially true for businesses that stand to see a major benefit from mobile apps and mobile-based engagements, including retailers and companies with consumer-facing apps. But as with everything in the tech world, the mobile sphere is constantly evolving. As…
Businesses of all sizes know that the key to successfully selling a product or service is how you market it, who you market it to and when you do so. Machine learning and predictive analytics (PA) play an important role in marketing campaigns by using clusters of data to determine factors regarding consumer behavior. Machine…
A surprising number of apps are starting to use machine learning and artificial intelligence (AI) technology to do everything from predicting purchase behaviors to adjusting a home’s thermostat to the resident’s ideal temperature for a particular time of day. But what else can this technology do? Well, machine learning and AI can combine to transform…
Building a new mobile app can be a complex and time-consuming process, and it’s not uncommon to find that the development cost is higher than you expected. In fact, this sticker shock is quite common, as many people have no idea what to expect in terms of development cost, as well as what accounts for…
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