The world of retail is changing, with heavyweights such as Macy’s, Sears and Kmart shutting down many stores. So, how can retail businesses adapt in order to stay relevant? One strategy is to leverage predictive analytics (PA). Predictive analytics consists of algorithms that use machine learning to amass data, learn patterns from that data and…
Machine learning (ML) is one of the most powerful tools in today’s professional world. The technology consists of algorithms that allow devices to learn patterns and trends from large datasets. Then, a company can leverage an ML mobile app that uses this data to develop valuable business insights. Recently, the finance industry has been benefiting…
The big American dream: Owning your home, financial success and wealth building – all in that order. For many Americans, their biggest investment will be the home they buy. This means that a successful investment in real estate for a home, rental property or land can be a future pot of gold. With Big Data…
Blockchain has quickly become one of the most prevalent new technologies. The technology offers decentralized, digital ledgers that use cryptography to transmit data. Blockchain is the backbone of cryptocurrency, paving the way for monetary transactions that are difficult to track or intercept. The business world is beginning to accept that blockchain is here to stay,…
Often, the first alert a school gets that flu season has arrived is in the nurse’s office. A steady stream of students shows up with the common refrain “I feel ache-y” and out comes the thermometer. By this time, the virus has already had its chance to spread to every child-height surface in the classrooms,…
The classroom has long been considered a human endeavor that relies on the knowledge and wisdom of trained professionals, but technology is quickly becoming a more integral part of academics. One of the most recent technologies to enter the academic sphere is artificial intelligence (AI), and you can expect this trend to continue over the…
Imagine taking a lengthy backpacking trip through Europe with an interactive map of all the cathedrals, museums, castles and other landmarks, complete with information on the cultural significance of each location—all at your fingertips. Augmented reality (AR) tourism has made this a reality. The technology adds digital layers of data to real-world images viewed via…
One of the most successful advertising techniques in the mobile app world is affiliate marketing, which compensates affiliates for advertising a company’s products and services. Businesses have been using this form of marketing to get more clicks and app downloads, and affiliates are happy to comply since they earn some extra money in the process.…
App ratings and reviews help identify what’s working and what isn’t, from an app’s user interface design to bugs in the software. Every developer starts out by creating the best possible product they can with the hopes of getting high app ratings and reviews early on in order to attract future business. By gathering feedback…
Unearthing user feedback in your mobile app can be a tricky endeavor, but it goes a long way towards optimizing your application. The feedback stage is critical, as gathering responses from users enables you to fix any problems both during the app’s beta testing phase and after public release. Collecting feedback is particularly important if…
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