With US-based sales topping 35 billion annually, it’s clear that multi-level marketing (MLM) companies have a prominent presence in the marketplace. In fact, MLM has gained popularity at a rapid clip in recent years, as aspiring entrepreneurs leverage modern technology such as mobile apps and social media platforms to grow their businesses.
Companies such as Amway and Avon have long been mainstream brands. Recently, we’ve seen the emergence of newer companies, such as Rodan + Fields, with up-and-coming entrepreneurs who are eager to use technology to their advantage.
This has prompted many MLM companies and groups of entrepreneurs to pursue developing a mobile app. But the process of actually hiring an MLM app developer can be challenging, as you’re faced with crafting a user-friendly interface that may include complex analytics and stats such as predictive analytics.
An MLM app can serve a variety of functions, ranging from an e-commerce platform to an interface where teams of MLM entrepreneurs can connect, interact and grow their ventures. This type of app can fall into the B2B category if it’s used by entrepreneurs and team members, or the B2C category if it includes public-facing components such as a mobile shop. As such, there’s no one-size-fits-all developer. So what traits should you be seeking as you look to hire an MLM app developer?
Consider the App’s Features and Functions
Before you begin searching for the right MLM app developer, you’ll need to establish the primary functions and features you need for your mobile app. MLM mobile apps may include elements such as:
- An e-commerce shop with affiliate link and referrer tracking capabilities;
- A forum and messaging interface for entrepreneurs/affiliates;
- A message board and notification feature; and
- E-meeting and live chat capabilities.
You’ll also need to consider whether you’re seeking a mobile e-commerce platform or developing an app that allows MLM entrepreneurs to monitor sales/referrals and connect with fellow entrepreneurs. These apps would have very different architectures and functionalities.
Whatever you decide, you’ll want to find a developer who specializes in the precise features you’re seeking. By turning to a specialist, you’ll see a better end result, along with a more rapid development timeframe and lower development costs.
In fact, many developers create stand-alone technology which can be integrated into your application. For instance, 7T has developed a military-grade security interface called Brigade, along with predictive analytics functionalities, which can be integrated as part of a new mobile app or an existing application. An interface like this shortens the timeframe for your development project since your developer won’t be creating every piece of technology from the ground-up.
Is the MLM App Developer Available for Future Updates?
Some developers focus on creating new technology, placing less emphasis on app maintenance and updates. But if you’re forced to take your app elsewhere for updates or the implementation of new features, this lack of continuity may be reflected in the app itself. This can adversely impact user experience and ultimately, your bottom line.
Therefore, it’s important to verify that the developer you’re considering is willing, capable and available to perform work in the future. This is especially important if your app will have an e-commerce component, as this type of interface requires regular updates and additions.
Deciding Between Native vs. Hybrid
Before you begin the development process, you’ll need to decide between developing a native or hybrid app. Native apps are usable on either only Android or only Apple iOS devices, so to account for all users, you would need to create two separate applications. Conversely, a hybrid app can be used on multiple devices with different operating systems. Plus, there’s a reduced cost for hybrid apps, since you only need to create one application instead of two.
MLM apps are frequently created as hybrid applications, as this allows for a broader user base. After all, users are a primary consideration when developing an MLM app. Therefore, it’s crucial to select a firm that takes a user-centric approach to development. This type of project can benefit from lots of beta testing and extensive experience crafting a user interface with user experience in mind. The key to hiring the right MLM app developer is to ensure that you understand your target audience, identify the functionalities you need and then search for a development company with experience in this particular area.
7T’ clients enjoy a shorter development time frame and a lower development cost thanks to STAX, our open source app development platform. This means the app is built atop a pre-made framework, which frees the development team to focus on new functions and features for your user interface.
7T is headquartered in Dallas, with regional offices in Houston and Austin, but our team also serves clients situated throughout the nation. We invite you to contact us to discuss your MLM app development project.