Generative AI has generated significant buzz as of late, but mostly for consumer-facing tools such as ChatGPT and DALL-E. While these can certainly be of some use for businesses, – as is the case for ChatGPT – there is great value in purpose-driven generative AI for business, with features specifically designed to automate business processes, improve customer communication, provide comprehensive reports and more.
While the hype surrounding genAI has garnered lots of attention reached a peak fairly recently, AI software developers have been hard at work for years creating cutting–edge tools to help businesses improve their bottom line and their product/service offerings.
In this guide, we will go over the following:
- Generative AI for business use cases;
- Benefits of generative AI for business; and
- The best AI deployment strategy.
Let’s examine each to get a better idea of how much value genAI provides business leaders and department managers.
Generative AI for Business Use Cases
Generative AI can assist businesses with any of the same tasks as traditional AI, with the added bonus of being able to generate original content from context fed to it through a knowledge base. This knowledge base can be vast, as with ChatGPT, or it can be limited, like business AI tools that use internal company data to educate customers or generate reports.
The combination of these capabilities provides many potential applications, including the following business use cases.
| Business Process Automation | AI tools with generative capabilities also include traditional AI functions, which include automating vital business processes such as data entry, data organization, report generation, security, regulatory compliance, and more. |
| IT Service Management | Generative AI and traditional AI tools can work together to automate operations within your IT department, create helpful support materials and offer self-service portals for users to increase support ticket response times. |
| Customer Service & Success | Similarly to information technology service management (ITSM), customer service management can be automated and streamlined with generative AI. Backend automation tools, client-facing chatbots and self-service portals can improve the outcomes of your customer service operations. |
| Lead Nurturing | Generative AI excels at creating informational content based on knowledge fed to it by users. Businesses can use their historical lead-nurturing emails and additional marketing copy to inform AI tools such as ChatGPt to draft original lead-nurturing emails and automatically send them to a marketing manager for final review. |
| Marketing | Marketing teams can leverage generative AI to create copy or shop page descriptions for products and services. |
| Web & App development | Generative AI can even help add features and integrations to apps and websites with its limited ability to write blocks of code and organize data as it passes through an API from one app to another. |
While understanding these use cases can be helpful in principle, it’s much more valuable to understand exactly what they offer on a practical level, as well as how to best implement them within your business.
Benefits of Generative AI for Business
By implementing AI tools, businesses aren’t just updating their tech stack for the sake of it. There are several tangible benefits of AI implementation, and our clients have identified the following as the most valuable to them.
| Cost Reduction | AI automation reduces costs by streamlining administrative workloads, reducing the time and money necessary for vital functions such as data entry, organization, report generation, simple customer support and more. It can also improve the health of IT networks and improve security, reducing the costs of tech failures and breaches. |
| Better Customer Satisfaction | Automated customer support and communication tools such as chatbots and self-service portals accelerate responses and make them more informative, improving customer satisfaction by ensuring clients have all the information they need right at their fingertips. |
| Improved Customer Acquisition | Marketing, lead nurturing and customer success applications of genAI in business development improve both lead flow and conversions by improving your company’s online presence and maintaining more active communications with existing leads. |
| Increased App and Website Functionality | By using or creating AI-powered apps and websites, businesses can improve the features available to both them and their customers, including cross-application functions that add tremendous value by centralizing vital information and operations internally. |
Best AI Deployment Strategy
The best way to deploy genAI in your business is to work with an expert custom AI software developer to create bespoke tools for your specific use case. Pre-built tools often provide extremely limited functionality and may struggle with accuracy in their generated content when they aren’t properly informed by context and operations relevant to your business. Choosing a custom software partner that will truly get to know your business and ensure that your AI tools work seamlessly and are easy for your staff to learn and operate.
This is why our clients choose to partner with 7T.
Implement GenAI in Your Business with 7T
At 7T, we use a problem → solution approach to creating genAI solutions for our clients across countless industries. Through our custom-built platforms, machine learning and AI technology can provide significant operational advantages with a robust ROI. Our team will identify your organization’s challenges and pain points, oftentimes even showing up on-location for a time to embed ourselves within your business and understand your needs from a first-person perspective. Then, we’ll architect a value-generating solution to transform your vital business processes and meet your goals.
7T is based in Dallas, Houston and Charlotte, NC. But our clientele spans the globe. If you’re ready to learn more about generative AI for business, contact 7T today.
