Software and mobile app development is never a one-and-done type of project. Think of your mobile app or software as a dynamic, ever-changing digital entity that grows, evolves and improves over time.
But how do you know which mobile app features should be improved or which areas of a desktop software platform need an expansion? You can guess about what your users are doing or you can know what your users are doing with insights derived from product analytics. Often overlooked, software and mobile app analytics tools generate the user data that’s essential in the recipe for success.