Most companies understand a value of a B2C app designed to engage customers, increase brand awareness and offer a simplified platform for selling products and services. However, developing an internal business mobile app can be just as important to the success of a business, as enterprise applications improve a company’s culture and efficiency from top to bottom.
A recent study from the Society for Human Resources Management (SHRM) discovered that companies risk losing thousands of dollars from each worker due to lackluster communication techniques that lower employee morale. This leads to reduced workplace productivity and efficiency. Fortunately, an internal business mobile app can remedy most of these issues. Internal apps help companies in many ways, from streamlining communication to boosting worker morale and productivity with incentives.
Improving Communication
Despite the many communication tools at our disposal today, it can be harder than ever to get ahold of someone. After all, many people have multiple email accounts and messages coming in via various platforms, making it easy to miss an important workplace notice. However, an internal business mobile app can unify communication efforts, ensuring everyone gets the messages they need.
Developing an app with communication and scheduling capabilities will prevent situations where someone double-books an appointment or is unclear of a project’s deadline. The same applies to apps that are directly connected to your internal workflow processes, including customer relationship management (CRM) software, HR functionalities and other features.
It’s also becoming increasingly common in the workplace for businesses to buy mobile hardware for employees in order to have everyone connected via the same device or operating system. Adding an internal business app into the game ensures everyone is on the same page and can send and receive messages instantly, thereby reducing communication breakdowns.
Going with a bring your own device (BYOD) approach is also doable with an internal mobile app. If employees all use the same application, then you can bridge the communication divide across various devices and operating systems.
Enhancing Internal Collaboration
More and more workers are working remotely, which can make internal collaboration a hassle when workers aren’t all in the same place all the time. Thankfully, internal business mobile apps now make it possible for businesses to collaborate from a distance. Employees can use communication tools to discuss strategies, share documents and receive updates in real-time.
These apps sometimes allow employees to communicate via video or images, in addition to being able to message each other. This means workers have various ways of communicating, helping increase the efficiency of workers as they can choose a specific channel for certain projects or discussions.
Increasing Workplace Efficiency
Internal apps can greatly increase your employee efficiency rates by streamlining work processes. After all, enterprise resource planning (ERP) software is designed to improve a company’s productivity and performance.
For example, if one of your sales associates is networking for leads, they can take that information and insert it directly into your internal database with a mobile app’s CRM services, rather than writing it down and later adding it to your servers.
The same principle applies to marketing purposes, as workers can instantly add data into your company’s servers through an internal app. The idea here is to develop an app that will make the lives of your workers easier in order to increase the chances of them converting a new lead, which ultimately helps you amass more clients.
Training Employees
Another important element of an internal business app is its ability to train workers on-the-go. These apps can offer each of your workers access to centralized training resources, and different departments can easily share their expertise with each other. These functionalities help motivate your workers, increase productivity, and encourage continual learning.
Plus, if there’s anything confusing about how you conduct business in your company, employees can find this information directly in their app instead of having to email a superior. Having all these resources at the click of a button ensures employees can get the information they need immediately, while also demonstrating that your company is willing to go the extra mile to increase team morale.
Developing an Internal Business Mobile App
So many elements go into running a business that it’s easy to miss an important message or waste time with inefficient workflow structures if you don’t have the right tools in place. However, you can dramatically improve efficiency, productivity, cooperation and communication skills from top to bottom with an internal business mobile app. These efforts will improve your company from the inside out, allowing you to ultimately earn higher profits and more effectively meet your business goals.
If you’re hoping to create an internal business mobile app to improve communication and streamline workplace processes, you will need a developer experienced with enterprise applications. That’s where 7T comes in, as our team provides custom mobile app development services, with a reputation for helping businesses increase their productivity and efficiency. We’re also experienced with a host of emerging technologies, including augmented reality, virtual reality, artificial intelligence, blockchain and natural language processing.
7T is headquartered in Dallas, but we also serve clients in Austin, Houston, and beyond. If you’re ready to discuss your project, we invite you to contact us today.
