It’s no secret that more and more companies are developing mobile apps for their customers and/or employees. This means that a business that refuses to develop a mobile strategy could be left at a considerable disadvantage. If you haven’t yet developed such a strategy for your business, you may have questions that are holding you back from diving in. Here are some of the basic questions that business owners should answer when developing business mobile apps.
- How and Why
Chances are you already have a website that is devoted to your sales or inventory. So where does a mobile app fit in, and how should it differ from your website? With the dominance of smartphones and tablets, having a mobile app that can be easily accessed from these devices is a must. While your website and app should be integrated and share data, the mobile app should offer easy access and speed, even while on-the-go. This flexibility benefits both employees and customers when they need information and aren’t sitting in front of a computer. This means your app needs to be user-friendly and work exactly the way you need it to.
- CYOD or BYOD?
A new dilemma that companies are facing is the choice of Bring Your Own Device or Choose Your Own Device programs for their employees. BYOD consists of letting employees use their personal devices to access the company’s network and complete work tasks, while CYOD gives employers the option of providing their employees with certain devices to use. CYOD helps eliminate many of the security risks you may face, but could also be costlier in the long run due to frequent system and hardware upgrades. Each system has advantages and disadvantages, and you should weigh these against each other to decide which is right for your company.
- What to Do About Security
Security is always a topic that arises when dealing with mobile apps. As with any type of online program, there are issues that can come from using a business mobile app, but having a strong security system in place mitigates the chances of any problems occurring. At 7T, we provide a comprehensive security strategy that is customized for each client, making your transition into the mobile arena that much easier.
- How to Analyze the Data
To get the most out of your mobile app, you have to be able to understand the data that you receive from it. The data you gather from your app isn’t very helpful unless you have the tools to analyze it and use that information for your advantage. Having a strong analytics tool allows you to use your data to understand how your app is being used, and to make changes within the app and your company.
Developing business mobile apps can seem like a daunting task. However, at 7T, our developers are experts in creative UI/UX design, mobile security and mobile analytics. We have the knowledge and experience to smoothly guide you through the development process and we’re pleased to help our clients find considerable value from technology.