If you follow digital marketing at all, you probably already understand that you need a mobile-friendly marketing platform. Hopefully, you’ve also already made sure that your company website has a responsive design but even that is not enough these days. Having a site that performs well on both large and small devices is a good step; however, you can do more to really profit substantially from mobile device users. A mobile app that phone users download to their own devices can provide your company with a direct line to consumers in a way that a website cannot through the use of analytics and the data driven, personalized offers and messaging that follows.
How Developing a Mobile App Makes Good Business Sense
Numerous studies have confirmed that most Americans rely on their smart phones in a very strong way and at all hours of the day. According to Forbes, Americans spend an average of about two hours (in aggregate) each day on their mobile devices. During that time, those phone users are bound to swipe their screens as they look for apps and behind the scenes, those apps are collecting user specific data and often sending it back to the business for marketing and sales purposes. In addition to the value of data, your branding and image is boosted when those customers notice your company’s app logo as the they swipe their screens, reinforcing the brand as current, connected, and ahead of the curve.
Even if the phone user wants to find a different app, the appearance of that icon will help them remember your company when they do need a product or service the business offers. Most sales conversions follow some sort of multi-touch marketing effort and that logo helps lend an air of legitimacy to the brand, and that might even be more critical for small companies than it is for larger ones. These days, developing a smart phone app has become a great investment for companies with all different sizes of marketing budgets and at 7T we are proud to work with a recipe that has generated a great amount ROI for our clients.
Having an app for your business also helps you gain more exposure. You can offer your company’s mobile application in the appropriate app stores which is good for SEO and also it gives your sales team something to talk about and marketing something to leverage in gathering valuable customer insight for better decision making that might even follow with predictive analytics. Since mobile apps are so popular, your own company’s application is bound to generate plenty of ideas for your business to create engaging content on many different internet platforms. With that, messaging may be syndicated through all of your channels including your blog, video sites, and social marketing platforms ensuring that you stay connected to your customer in a way that yields loyalty and retention.
Mobile Apps Put Your Customer Service in Your Customer’s Pocket
Mobile apps also give businesses great control over customizing the brand experience. Businesses are able to customize navigation and add features in a way that’s not possible with simple HTML code on a website. In this day and age, customers expect a well crafted mobile experience and they expect to find value when seeking information about the products or services you offer. For example, your company’s app could provide information on featured products and services, include some aspects of a game involving a promotion and marketing capability, a contact form that reduces call center costs and collects lead data, contain a loyalty program, and generally provide an experience that is instantly personalized for the user. You can have an app that both engages users and offers them a great brand experience.
You can think of your business mobile app as a 24/7 customer service representative that your customers willingly download on the treasured device that’s always kept close at hand! Besides enhancing brand recognition, mobile apps can also help increase brand loyalty.
At 7T, We’re Here to Help Your Business Go Mobile
Are you ready to delight your customers and attract more business growth with a mobile app? If so, the experienced app developers and business team here at 7T can help you develop an effective mobility solution.