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Using Apple’s App Clips for Distribution: An MLM Case Study

Read Time: 4 minutes

It’s easy to focus on mobile app development and design, but this is just one part of the equation. You need to engage potential users and then distribute that mobile app in a way that’s efficient, yet it’s an area where many struggle. This is true of enterprise mobile apps and public-facing apps alike, but an increasing number of organizations are leveraging App Clips thanks to their efficacy in terms of distribution, engagement and user adoption.

App Clips technology can be a valuable marketing and recruiting tool. That’s precisely how Dallas-based network marketing MLM company is using this technology and they’ve enjoyed tremendous success.

What Are App Clips and How Do They Work?

App Clips, or micro apps, are a small portion of mobile app, intended to engage users and quickly demonstrate value to a user — all without the need to download or install anything on the user’s device. This pulls down many of the app distribution barriers, opening the door to greater engagement and increased user adoption.

Think of App Clips as a a small preview or “clipping” of your mobile application, usually with a single key feature / functionality. It’s a bit like a single “bite” of the full meal that you’re offering.

An App Clips Case Study – An MLM Network Marketing Firm

7T was contacted by a network marketing company, based in Dallas, Texas. The rapidly-growing consumer goods network hosts two recruiting sessions each week to provide prospects with information about the business and its workings. As with any recruiting or marketing effort, engagement is absolutely essential but it was an area where the MLM was falling short of its full potential.

As part of their digital transformation efforts, the company had a few goals — objectives that were effectively achieved using App Clip technology. They sought to:

  • Effectively engage attendees during their sessions;
  • Make the recruitment process more fun and dynamic; 
  • Leverage surveys, quizzes and other interactive elements;
  • Distribute literature and information to attendees;
  • Gather contact information from prospects to continue the recruitment process beyond the day’s event; and
  • Drive mobile app installations for continued engagement down the road.

Hundreds of individuals attend each of the firm’s recruiting sessions in an attempt to learn about the company and how it works. These engaging sessions are held for approximately 30 to 50 individuals twice per week at locations across the nation in over 40 locations. Interaction is key; App Clips are a key element of the strategy. Near the room entrance, QR codes are posted on signage. Attendees simply scan a QR code and the App Clip appears on their mobile device. 

Using App Clips, the network marketing company’s presenters can now: 

  • Share presentation info and charts;
  • Conduct surveys or quizzes in real-time;
  • Distribute handouts and printables;
  • Gather information entered by users onto fields and forms; and
  • Users can sign up and register to move forward with the business opportunities. 

Any data entered via the App Clip can be transferred to a connected CRM, ERP platform or other enterprise software platform. In fact, you can integrate a variety of different functionalities and features into an App Clip, making them quite versatile. 

The App Clip can be also configured so it automatically prompts users to install the full-version of the mobile app at the end of the engagement. This dramatically improves app installation rates since you’ve already engaged the users via the App Clip, pulling down some of the barriers to successful adoption. 

App installation has always been a major obstacle to engagement and transactional activity due to the numerous hurdles that users must overcome. You need to log into the App Store, reset your password (with a password that you’ve never used before and will never remember again….so you need to try at least seven variants). Then click the install button, register for the app, configure your login and preferences – and only then can you actually use the app.  Combine this with the dynamics of a time-pressed audience and a human’s natural aversion to change and you can see why so many well-made mobile applications fall short of their true potential — especially at a fast-paced event such as a recruiting session.

App Clips have given this insurance network marketing company the ability to engage prospects more effectively, while also increasing the usage and ROI on their pre-existing technology such as their mobile application and enterprise software platform.

Ready to Leverage App Clips to Distribute Mobile Apps?

7T has successfully leveraged App Clip technology for clients such as the rapidly growing Dallas-based network marketing firm.  In fact, App Clips can also be used in conjunction with other distribution tools, such as Apple Business Manager, which is ideal for distributing apps within your organization or another select group of individuals. 7T’s team has extensive experience leveraging a variety of technologies and strategies to ensure each client’s development project rollout succeeds.

At 7T, we specialize in digital transformation by developing mobile apps and software platforms that feature emerging technologies, from mobile app development, custom software projects such as CRM platforms and ERP development, or Snowflake data solutions, we are ready to deliver collaborative, multi-phased software development services to clients in all business sectors.

7T has offices in Dallas, Houston, Chicago, and Austin, but our clientele spans far beyond Texas and the midwest. If you’re ready to harness the power of App Clips for an enterprise mobile app or require help developing a custom enterprise software platform, an enterprise mobile app and today’s most innovative technologies, contact 7T. We invite you to call our Dallas area offices at 214-299-5100.

Shane Long

As President of 7T, Shane Long brings experience in mobility that pre-dates the term “smartphone” and the release of the first iPhone. His work has helped revolutionize the growth of mobility by bringing to market one of the first graphics processors used in mobile phones, technology that after being acquired by Qualcomm lived well into the 4th generation of smartphones, as well as helped pioneer the first GPS implementations in the segment. With a strong engineering and business background, Shane understands how the rise of mobility and Predictive Analytics is crucial to greater business strategies geared toward attaining competitive advantage, accelerating revenue, and realizing new efficiencies. As the leader of a B2B mobility solutions provider, he partners with business leaders including marketers and product developers to leverage enterprise mobile applications, big data and analytics, and mobile strategy.

Shane earned a B.S. at Texas A&M (whoop!) and studied mathematics as a graduate student at Southern Methodist University.


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