Many businesses believe it’s impossible to survive and thrive in the modern era without undergoing a digital transformation. The process requires companies to update their business solutions and infrastructure from top to bottom with digital technologies. Doing so provides higher operational efficiency, decreased spending and more agile solutions. Advance2000 projects that enterprises have two years to implement digital initiatives before they start falling behind the competition and their bottom lines begin to suffer. This suggests that a digital transformation is essential for businesses across a variety of industries in order to stay relevant. So, how exactly should you approach your digital transformation to ensure the process is effective? Following these digital transformation best practices should set your company up for success.
Digital Transformation Best Practices: Focus on the User Experience
When revamping your old legacy systems and inefficient workflow processes, you’re seeking new ways to improve the customer experience. This means researching what digital solutions your target audience is looking for and how you can meet their needs. A good way to go about this is by mapping out the user journey from beginning to end.
As you do so, focus on how your digital transformation will make each step more efficient and intuitive for users. Consider creating a more personalized user experience with targeted promotions through an app or email campaign. In order to learn what you’re doing right and where you can improve, provide your users with easy avenues of rating or reviewing your app and other digital tools.
In today’s day and age, the user experience should not only be personalized, but it should also use more sophisticated technology. Naturally, apps work with touchscreens, and you can take this idea a step further by bolstering your app with technology such as voice interfaces and augmented reality features.
Remember, your digital journey means nothing unless you’re keeping your target users in mind at all times. Learn their needs, as well as the demands of your industry, in order to effectively optimize the user experience.
Leverage the Power of AI to Improve Personalization
Artificial intelligence (AI) can be an important part of a successful digital transformation. There are powerful ways to leverage your data with AI, as the technology allows you to analyze data, create more targeted user segments and make predictions regarding a marketing campaign’s success rate. AI has great pattern recognition and data correlation abilities that can refine your decision-making processes.
For instance, retail giant Amazon has mastered the art of user segmentation, constantly suggesting goods to consumers based on their shopping patterns. If a user is buying a bathing suit, the retailer might suggest that they buy a beach towel as well since customers usually buy those items together. Amazon also amasses large swathes of data regarding shopping history to better predict what items customers may want to buy in the future. The company uses deep learning algorithms that adjust every time someone buys a new item, offering a continuously evolving, customized shopping experience.
By leveraging AI tools that offer data analysis solutions, you can optimize your marketing strategy with finely tuned advertising that your customers can relate to. Putting the user first and considering ways to bolster their experience will go a long ways toward the success of your digital transformation.
The Benefits of Cloud Migration
A digital transformation is about using algorithms that are more sophisticated than your old legacy systems. Many businesses are still plagued with operational inefficiencies due to outdated systems. This decreases productivity and lowers worker morale, as employees are tasked with completing dull, repetitive tasks to keep the wheels turning.
Cloud computing has risen as an excellent solution that simplifies operations. The cloud offers businesses greater flexibility and the ability to scale up or down seamlessly without disrupting their servers. This means software providers can modify an application or expand a business’ infrastructure online without having to rely on an outdated centralized system that holds the entirety of a company’s services and solutions.
Migrating the entirety of your infrastructure and software solutions to the cloud can greatly cut expenses, increase the efficiency of your operations and create more agile servers. This part of the digital transformation process also boosts your workers’ efficacy, as it allows them to focus on more complex and creative tasks.
With a digital transformation, you’re looking to improve the way your business runs from top to bottom. After all, running a smooth ship increases worker morale, which leads to high-quality work. The end result of a digital transformation is an updated and improved user experience that bolsters your bottom line and enhances your reputation in your industry.
If it’s time to undergo a digital transformation, then the team at 7T is here to help. With our “business first” approach, we can update your systems in a way that effectively helps you meet your company’s unique goals. We’re also more than capable of implementing a variety of cutting-edge technologies, from augmented reality and virtual reality to blockchain, artificial intelligence and natural language processing.
Although 7T is headquartered in Dallas, we also serve clients in Austin, Houston and across the nation. To discuss your digital transformation, we invite you to contact us today.