If your mobile app is intended to generate sales or leads, then it’s essential that you have a firm understanding of precisely how users are interacting with the app interface. This is where the mobile app sales funnel comes into play, but how can you leverage data about your app’s sales funnel to increase ROI?
What is a Mobile App Sales Funnel?
A mobile app sales funnel refers to the various regions of the application interface that capture the user’s attention, engage them and then prompts them to take some sort of conversion-related action — whether it’s making a purchase, signing up for a subscription or submitting information that engages them in a sales process.
A mobile app’s sales funnel encompasses the user’s journey through the interface. Some apps have a single sales funnel, while others may work in conjunction with out-of-app funnels. For example, some users may travel through a series of screens before ultimately making a purchase, while others may subscribe to a newsletter and e-mail marketing campaign — a popular out-of-app sales and marketing funnel strategy.
Why Do I Need Mobile App Sales Funnel Analysis?
Understanding your mobile app sales funnel and how users are interacting with the app’s UI is essential for success. Without this insight, you’re essentially flying blind and may be falling short of your full potential.
A comprehensive app sales funnel analysis will include lots of data. Here are seven types of information you’ll get from sales funnel analytics.
- The best funnel entry points and which entry points need improvement;
- The most common paths that users take to proceed through the sales funnel;
- Which user paths are most efficient for achieving a particular sales objective;
- Problem areas where users are dropping out of the sales funnel;
- Which sales funnels are associated with the best leads, sales or conversion types;
- Which marketing channels are directing the highest quality of traffic to the app; and
- Which push notifications and other engagement tools are most efficient for driving sales.
These are some of the many insights you’ll gather from a mobile app sales and marketing funnel analysis tool. It’s information that will be indispensable as you work to build and refine both your marketing and your sales funnel strategies.
Using Conversion Funnel Analysis for Your Mobile App
There are countless third-party tools available to collect data and analytics from your app interface. The data can then be filtered and visualized, allowing for comprehensive analysis and interpretation. This information can serve as the basis for future app improvements and sales and marketing strategy modifications.
These mobile app sales funnel analysis tools basically gather the raw data from your application and then sort and organize that information, generating visual renderings of the user journey. This can include charts, graphs, heatmaps and other data visualizations.
If your mobile app will be in any way involved in your sales process, it’s prudent to inform your development company that you’d like to leverage a sales funnel analysis platform. The mobile app development team can provide assistance in establishing the connections that will allow data to flow from your mobile application to the analytics platform.
Once you have a good understanding of user journeys and how individuals are interacting with the app, you’ll be equipped to begin fine-tuning and optimizing the app’s interface so users are funneled through in the most efficient possible manner. In fact, this can be a component of a continual mobile app improvement strategy.
Choosing the Right Software or Mobile App Development Company
Whether you’re building a streamlined mobile app that’s integrated with a third-party app sales funnel analytics platform or need to build a customized enterprise software system, you’ll need a reputable development partner who knows the importance of good UI/UX (among other things!) Success requires a fine balance and that’s one of our specialties here at 7T. We’ve earned a reputation as a top Dallas mobile app development company, with a reputation for developing dynamic mobile apps and innovative software platforms, from CRM platforms and ERP development, to Snowflake data solutions.
At 7T, our development team works with company leaders who are seeking to solve problems and drive ROI through digital transformation. We’ve earned a reputation as an innovative Dallas software development company, as 7T integrates cutting-edge solutions into virtually every project. We’re here to deliver collaborative, multi-phased software development services to clients in all business sectors.