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How a Loyalty App Can Turn Customers into Advocates

Read Time: 2 minutes

You’ve probably used a loyalty app at some point, whether it was to buy coffee at Starbucks without digging for your wallet, submitting a prescription refill at CVS or Walgreens, or getting app-exclusive discounts at Target or Whole Foods.

These types of smartphone apps offer great benefits to consumers — but even more important benefits to the businesses that offer them. By making things easy for consumers, these businesses can turn these loyal customers into powerful advocates.

Here are five essential elements of a loyalty app that make customers fall in love.

1. A good loyalty app is designed with the customer in mind

The Neiman Marcus app has been praised for putting user needs at the forefront of all decisions. One way it did that was to ensure that users don’t lose important alerts. Even when they dismiss an alert from the home screen, it is saved in an in-app message center. That means a user can check when that special sale starts, even if the alert showed up at the same time as a text message that stole its thunder.

2. Makes common tasks faster and easier

As mentioned previously, the Starbucks app is the gold standard for making things easy. Don’t want to carry your wallet or debit card with you on that morning run? No worries. You can still end it with a steaming cup of espresso — just load your card to the app and pay with your phone when you get to the register. Or make it even faster by placing a ‘mobile order’ before you get to Starbucks. If you time it right, your drink will be ready for you when you arrive.

3. Includes exclusive discounts

Target’s Cartwheel app is a great example of a loyalty app that offers mobile-exclusive deals. Don’t have it? You don’t even know about the extra discounts you can enjoy on top of all their other sales and discounts.

4. Personalization is key

When you log back into your loyalty apps, you want them to know exactly what you need. The Pita Pit app lets you save your customizations so you don’t have to add hummus or remove spinach every time you place an order.

5. Make sharing easy

If your loyal customers can’t share the great deals they just got or invite friends to the app, it won’t turn happy customers into advocates. Amazon’s app makes posting recent purchases to social media a one-click process. Multi-store coupon app Ibotta even offers financial incentives to users when their friends sign up.

Are you ready to unleash the power of a loyalty app for your business? Get in touch with 7T so we can help you launch a mobile app that will amaze your customers.

Our team has great experience leveraging cutting-edge technologies in our custom software and mobile app development projects. Additionally, our developers are experts in creative UI/UX designmobile security and mobile analytics. We can help your business find the perfect mobile solution to fit your needs.

Based in Dallas, 7T maintains regional offices located in Chicago and Houston. To discuss your development project, contact the team at 7T today!

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Lacey Williams-McGhee

Lacey Williams-McGhee

Lacey Williams is a marketing professional and Harvard graduate student living in the great state of Texas. When she's not working at 7T's headquarters, she can be found on the next flight to the Bahamas, hanging out with her husband and fluffy golden retriever, or studying! Lacey earned a B.A. in journalism from Baylor University. Sic 'em!


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