Understanding Your Mobile App Sales Funnel - Strategies for Success
September 16, 2021
Learn how mobile app sales funnel analytics can help you boost ROI and improve user experience, ultimately improving your bottom line....
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Category: Mobile Marketing
Judge Rules Apple Store Can't Force Developers to Use Its Payment Portal for In-App Purchases
September 10, 2021
In a long-awaited ruling, a California judge has ruled Apple cannot require developers to use its payment portal for in-app purchases, allowing developers to circumvent fees of up...
Continuous Improvements as a Mobile App Development Strategy
September 3, 2021
Find out how app improvements differ from typical updates and learn why those improvements are key for a good mobile development...
The Importance of Product Analytics: Software and Mobile App Analytics Tools
August 26, 2021
Software and mobile app development is never a one-and-done type of project. Think of your mobile app or software as a dynamic, ever-changing digital entity that grows, evolves...
7 App Store SEO Tips to Improve Mobile App Visibility
August 20, 2021
You've submitted a new mobile app to the app stores. Now you need to ensure you're practicing good App Store SEO tips for maximum...
How to Use Apple's App Clips for Enterprise Mobile App Distribution
June 25, 2021
Find out how App Clips by Apple can be used to distribute your enterprise mobile app in a simple way that drives user adoption....
A Guide to Using Natural Language Processing (NLP) for Marketing
June 30, 2019
With the Natural Language Processing (NLP) global market slated to be worth USD 27.6 Billion by 2026, we can expect to see more and more uses arising for this technology. The...
How to Market a Mobile App Successfully: Tips for Marketing Software
June 18, 2019
Crafting an incredible, user-friendly mobile application or software platform is only the first step of the larger development process. If you don’t market your product...
Mobile App Affiliate Marketing: How Marketers are Leveraging Mobile Technology
August 6, 2018
One of the most successful advertising techniques in the mobile app world is affiliate marketing, which compensates affiliates for advertising a company’s products and services....
How to Use App Ratings and Reviews to Your Advantage
July 23, 2018
App ratings and reviews help identify what’s working and what isn’t, from an app’s user interface design to bugs in the software. Every developer starts out by creating the...
