Understanding Your Mobile App Sales Funnel - Strategies for Success
September 16, 2021
Learn how mobile app sales funnel analytics can help you boost ROI and improve user experience, ultimately improving your bottom line....
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Category: Mobile Analytics
Judge Rules Apple Store Can't Force Developers to Use Its Payment Portal for In-App Purchases
September 10, 2021
In a long-awaited ruling, a California judge has ruled Apple cannot require developers to use its payment portal for in-app purchases, allowing developers to circumvent fees of up...
Continuous Improvements as a Mobile App Development Strategy
September 3, 2021
Find out how app improvements differ from typical updates and learn why those improvements are key for a good mobile development...
The Best Mobile App Analytics Tools: The Fundamentals
October 15, 2020
Today’s best mobile application platforms will include comprehensive mobile app analytics tools to provide users with important insights into user behaviors, app functionality...
Predictive Analytics in the Travel Industry: How Airlines and Hotels Leverage PA
May 24, 2018
The travel industry is one of the most technologically advanced markets in the world, adopting big data and predictive analytics (PA) when the tech was still in its early days....
MLM Mobile Apps: The Next Level
July 18, 2017
The biggest common problems among multi-level marketing (MLM) companies start with recruiting and retaining sales representatives. Fortunately for this industry, mobile technology...
Comparing White Label Mobile Apps vs. Custom App Development
July 18, 2017
As of March 2017, there were over 2.8 million Android apps and more than 2.2 million apps in Apple’s App Store, with an additional 669,000 in the Windows App Store, 600,000 in...
How to Use Predictive Analytics for Mobile App Development
July 5, 2017
It's among the most common wishes: the ability to predict the future. You’re probably one of the millions to think, “If only I'd invested in stock in 1984 when Apple first...
How Do Mobile App Analytics Work? Are They Different From Web Analytics?
June 13, 2017
You’ve been tasked with finding a new app developer for an upcoming project. Throughout the process, you’ve heard the term “mobile analytics” on several occasions....
User Behavior Flow in Mobile Apps: How to Mine Analytics for User Path Data
May 30, 2017
You spent months perfecting your mobile app, working with developers, QA testers, beta testing groups and dozens of others to ensure a streamlined, engaging user experience (UX)....
