Business instant messaging apps have seen a rapid rise in popularity over the past decade, with more and more businesses using instant messaging mobile apps as an alternative to other communication methods such as email and phone calls. But what accounts for this shift? And how is it impacting the corporate world? It’s fair to say that IMs now dominate the business world as a form of communication, but there are some challenges that many company leaders have yet to consider — serious problems that can lead to regulatory compliance-related fines, data management issues and even diversity and inclusion challenges.
When it comes to the use of instant messaging for business communication, the numbers paint a clear picture. Approximately 3 billion people — that’s more than 40% of the world’s population! — send over 23 billion instant messages each day, That’s in excess of 270,000 messages each second.
A large percentage of those IMs are business-related. Stats such as these make it clear that this trend is one that’s unlikely to end anytime soon. This also suggests that now is a good time to address some of those business instant messaging challenges. Check out the latest thought leadership blog on this topic from 7T President Shane Long on SayHeyMessenger.co.