Apple Vision Pro virtual reality goggles have garnered lots of attention in recent weeks, thanks to the incredibly immersive nature of spatial video technology, which represents a massive improvement upon the 3D video footage that was widely utilized up until recently. In fact, Apple fans are waiting days and even weeks in some locations to trial this technology in-store.
The innovative and disruptive nature of this technology has left many business leaders wondering about potential Apple Vision Pro uses. Most of the Apple Vision Pro uses featured in case studies are industry-specific. Fortunately, though, there are a number of ways to leverage this technology, regardless of business type or industry.
Apple Vision Pro and Spatial Video – Definition, How its Used and 3D vs Spatial
To understand the best Apple Vision Pro uses for your business, it’s important to understand the technology. Only then can you leverage spatial video and VR tech in a manner that generates a maximum ROI.
Apple Vision Pro virtual reality goggles use spatial video technology — sometimes called immersive video — which creates a dynamic, three-dimensional environment for the user. This actually represents an improvement over traditional 3D video, which allows you to view a scene from a static position. If you move, the scene may become distorted. But spatial video features 6DOF (six degrees of freedom), allowing the user to move around within the environment and the surrounding digital environment shifts as your perspective shifts. This shift in perspective is the key difference between spatial video vs 3D video footage.
What’s more, you can also integrate artificial intelligence (AI) technology with spatial video to create a virtual environment that changes in response to the user. With AI-powered spatial video, you can deliver a truly unique and highly-dynamic interactive experience for your users. Many are predicting that Apple Vision Pro and its spatial video will be highly disruptive, leading to a key inflection point within the tech industry.
Apple Vision Pro Uses for Business – Use Cases for Spatial Video in Any Industry
Your imagination is truly the only limit when it comes to Apple Vision Pro uses, but some applications of this technology generate a higher ROI than others. These use cases can be divided into two general categories: industry-specific uses and more generalized uses, which can be adapted to suit a business in virtually any industry. This post examines the latter, when an industry-specific application may be impractical or simply undesirable.
Use Type
The Spatial Video Strategy
The Apple Vision Pro Lounge
Do you have a visionOS app featuring fabulous spatial video footage that captures the imagination, engages the viewer and showcases your organization, product or service offering? If so, you could benefit from the creation of a virtual reality lounge, where prospective customers and clients can trial Apple Vision Pro while viewing footage of a real estate company’s hottest properties, a travel agency’s most popular vacation destinations, a cosmetic company’s latest products or a luxury handbag designer’s newest product line.
The appeal of trying this new tech will get them in the door, while the spatial video footage will transform viewers into loyal customers or clients.
Conference and Convention VR Lounges
As a relatively new piece of technology, Apple Vision Pro VR goggles haven’t entered the consumer mainstream just yet — in large part due to the price point. But they can still be used as a very effective marketing tool with virtual reality lounges. They are consistently amongst the most popular attractions at conventions, conferences and similar events. So consider investing in the development of a visionOS Apple Vision Pro app and set up a virtual reality lounge at your next event. It’s ideal for companies and organizations that don’t have a brick and mortar location for a permanent VR lounge. (Though, remember, you can also make your visionOS app for Apple Vision Pro devices available in The App Store and on your website!)
Behind the Scenes
“Behind the scenes” tours and videos can be very engaging, making a company relatable in a way that drives sales, loyalty and ultimately, profitability. This can be one of the more entertaining Apple Vision Pro uses for business, as it’s an opportunity to really show off company culture and the “personality” of your business as a whole.
Behind the scenes video footage can include an office tour, meet and greets with business leaders or a look at the processes that typically occur behind the curtain. The latter can include everything from how a sports team prepares in the hours and minutes leading up to the big game to how your restaurant sources ingredients and prepares its trademark dish. “How it’s made” videos are always a fan favorite, but also consider the most common “how do you…?” questions that your organization receives and use this as fodder for your Apple Vision Pro application.
Marketing Applications
The eye-catching, immersive quality of spatial video makes this technology a great fit for your company’s next marketing campaign, whether you’re promoting a new program at your private school or spreading the word about a new product line for a health food brand. The key to success is finding the right visuals for your spatial video and determining how to engage viewers in an interactive way.
The best Apple Vision Pro apps for visionOS have “eye candy” video footage that pulls in viewers, compelling them to engage, even if that engagement takes the form of getting a closer look. If you’re looking for inspiration, go beyond your competitors and make note of what Apple Vision Pro footage resonates with you, prompting you to engage with the footage in some way, shape or form. Then, use this as inspiration for your own production. The new, still-novel nature of spatial video means that early adopters will automatically have a competitive advantage too!
Meet the Team
“Meet the team” videos don’t always represent the most interactive uses of Apple Vision Pro, but things can get interesting when you take a broader view of an individual’s life in the office and outside the workplace.
With spatial video, the viewer may feel as though they’re standing right beside a subject, watching as a personal moment unfolds or hanging out as a musician prepares for her next performance. It’s a marketing strategy that can be very effective, as familiarity tends to promote customer loyalty. And the best part? Spatial video can now be captured with an iPhone 15 Pro, so there’s no need to invest in a costly film shoot.
Product Showcases
Product showcases are amongst the more popular Apple Vision Pro uses, with the potential for a healthy ROI since you’re engaging users with dynamic, three-dimensional displays of high-end products or luxury goods in a new, interactive light. An Apple Vision Pro app is ideal for featuring your goods in a new, exciting light.
An auto dealership might take prospective buyers on a 100-mile per hour drive down the autobahn in the latest Porsche 911 Turbo, while Hermes may showcase the artisan creation of its iconic Birkin handbags, concluding with an up-close look at the impeccable stitching and craftsmanship. These Apple Vision Pro use cases generally bring the best ROI when paired with an in-store / in-dealership virtual reality bar, where prospective customers can experience spatial video technology on-site.
Service Spotlight
Similar to a product showcase, a service spotlight provides businesses with an opportunity to use Apple Vision Pro virtual reality technology to deliver an immersive experience that displays high-end service offerings in a new and exciting way.
Spatial video can be combined with artificial intelligence to generate a truly one-of-a-kind experience that allows the viewer to interact with the virtual environment. As with VR product showcases, this Apple Vision Pro use case for high-end service offerings brings optimal results when paired with an on-site virtual reality lounge, where prospective customers can experience virtual reality right there at a company’s premises.
This Apple Vision Pro use case is ideal for high-end service offerings, such as travel and destination marketing, vehicle customization services or the creation of bespoke designer goods.
Apple Vision Pro uses abound, the applications for this technology are expected to grow by leaps and bounds thanks to one key capability: you can capture spatial video for these VR goggles using an iPhone 15 Pro! This is a significant change from what was long the status quo: you had to hire a professional film crew to capture 3D or spatial video for use in conjunction with virtual reality headsets. And this was, as one might expect, very costly and time-consuming. In many cases, it was cost prohibitive.
But Apple Vision Pro and its ability to utilize footage captured on a iPhone 15 Pro means that organizations of all sizes, in all industries, with all budget sizes can now utilize virtual reality technology, making Apple Vision Pro a key component of an extended reality (XR) strategy.
Apple Vision Pro Uses for Business and visionOS App Development
7T’s world-class team of Dallas Apple Vision Pro developers specialize in visionOS app development, providing clients with a chance to benefit from this disruptive technology. Immersive spatial video is changing the way in which businesses connect with customers, clients and the world at large.
What’s more, in addition to developing Apple Vision Pro apps for visionOS, we also specialize in AI development. As such, 7T is well-positioned to create hyper-innovative apps with spatial video that will deliver a dynamic and interactive Apple Vision Pro experience that will bring you closer to achieving your Digital Transformation-related business objectives.
At 7T, we believe in a problem → solution in our approach to AI-powered Apple Vision Pro development for visionOS. We begin by identifying pain points and challenges within your organization; then, we develop a value-generating solution with AI, spatial video and other innovative technologies that align with your business strategy. This is the key to our clients’ success and a healthy project ROI.
7T is based in Dallas, with additional locations in Houston, and Charlotte, NC. But our clientele spans the globe. If you’re ready to learn more about spatial video and how your organization can harness the power of Apple Vision Pro, contact 7T today.
