Technology and Big Data have altered the ways in which businesses interact with customers. In today’s competitive market, businesses are set on creating an experience that is custom-tailored to the consumer. Instead of waiting for consumers to come to brick and mortar locations to experience their services or buy their products, businesses are taking the…
Also known as software split testing, A/B testing is a process used to determine the most effective version of a software program. Many software developers perform A/B split testing on a perpetual, ongoing basis, while others may choose to perform testing only on new software platforms or when a major modification or update occurs. Whatever…
When we think of creativity, we tend to assume that there’s a human creator behind the project. Artificial intelligence, on the other hand, is typically associated with less nebulous concepts, such as facts, figures, formulas and calculations. But developers have achieved a rather impressive feat by developing creative artificial intelligence (AI) programs with a remarkable…
Any major transformation is challenging, whether it’s at a personal level or a company-wide transition. Digital transformation challenges abound as more and more businesses realize that a technology-forward approach is critical for success in our modern, high-tech world. There’s no one-size-fits-all approach to digital transformation. Your digital transformation strategy must be customized to suit your…
The last half-decade has brought tremendous changes to the retail industry. Many of America’s staple retailers have fallen to the so-called “retail apocalypse,” including Toys R Us, Sears and Payless Shoes. The list of “sick stores” that have already filed for bankruptcy or plan to file in the near future continues to increase. However, many…
Data governance costs can account for a large segment of a company’s operational costs, particularly for businesses that deal heavily in data collection. But with today’s technological advances, there are a number of data governance strategies that can reduce costs dramatically. It can be easy to confuse the term data governance with data management. Data…
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