Clash of Clans developer Supercell had a simple answer when asked to expand its offerings to include a desktop version of its most profitable mobile app. They said, “No.” With nearly $1 billion in profits in 2015 and a line of successful games in the Apple Store’s Top 40 list, many find it perplexing that…
![Predictive Analytics Tools Empower Decision-Making [Whitepaper]](https://7t.co/wp-content/uploads/2017/09/predicitve-analytics.webp "Predictive Analytics Tools Empower Decision-Making [Whitepaper]")
As the owner of a small e-commerce shop, you’re always searching for the latest and greatest products. Recently, one product line was featured on a popular show and sales skyrocketed overnight. Your website is one of three that carries this product, so you’re inundated with new customers. But being new to this business, you’re unsure…
It’s estimated that around 65% of mobile apps use advertisements as part of their monetization strategy. While B2B and enterprise apps have clear value as useful business tools and assets, the financial benefit of a public-facing B2C app is often less apparent. This leaves many companies wanting to learn more about app monetization, which, when…
The launch of a new iPhone is never far off and millions upon millions of people use cutting-edge phones, such as the Samsung Galaxy S8, Google Pixel and others. One clever addition to many of these new devices is haptic feedback. Haptic responses make using mobile devices a more tactile and engaging experience, so it’s…
![How Augmented Reality Apps Are Transforming Business [Whitepaper]](https://7t.co/wp-content/uploads/2017/08/augmented-reality-mobile-apps-1-900x466.webp "How Augmented Reality Apps Are Transforming Business [Whitepaper]")
Today, augmented reality (AR) is becoming increasingly commonplace, as more companies leverage this technology. Augmented reality is a cousin of virtual reality (VR), but AR blends digital elements with real life, whereas virtual reality creates a completely digital world. Virtual and augmented reality are not new concepts, as game developers and creatives have been using…
What’s in a mobile app name? Well, your app’s name will have a major impact on how users perceive your brand. Imagine if Twitter had been dubbed “ChatWorld.” The entire brand image would be different and, arguably, less appealing. While dreaming up the perfect app name is essential for consumer-facing B2C apps, even B2B and…
Futurists have long predicted that augmented reality (AR)—and, ultimately, virtual reality (VR)—will be part of our everyday world in the not-so-distant future. And it appears the future is now, as the past couple years have seen the arrival of apps that leverage this new technology. Mobile apps are using virtual and augmented reality to create…
Now that the excitement of your company’s mobile app launch has worn off, you’ve started focusing on install stats. Feeling underwhelmed by the results, you queried some key search phrases and discovered your app isn’t showing prominently for those terms. Now you’re wondering, “Did I pick the wrong app name?” It’s a fair question since…
Ready for a Digital Transformation?
Supercharge your Digital Transformation efforts, whether you're a startup, established enterprise or anything in between.
Get exclusive content to grow your business with our latest blogs and resources, sent directly to your inbox!
