Predictive analytics can improve user experience and boost ROI.

How to Use Predictive Analytics for Mobile App Development

It’s among the most common wishes: the ability to predict the future. You’re probably one of the millions to think, “If only I’d invested in stock in 1984 when Apple first became a publicly-traded company!” The power of prediction is something we’ve been dreaming about and attempting throughout history, as evidenced by Nostradamus’ eerily prophetic…

Apple iOS 11 Beta: First Impression

Apple iOS 11 Beta: First Impression

Over the last year at 7T, I’ve learned a lot more about what it takes to make our pocket supercomputers work than I did in my undergraduate app development class. Every mobile app in existence has its own, dedicated team of developers, determined to keep up with iOS, Android and hardware changes at a moment’s…